Participants can register for individual classes in the series
This fall the Chamber will offer another series of workshops aimed at supporting businesses and providing professional development. Participants can register for individual classes in the series.
The This six-week series will feature a variety of topics:
- How to best utilize social media and the latest changes on the top networks
- How to interact with the traditional media to secure your own coverage
- How to create meaningful videos from your phone to tell your story
- How to ramp up your SEO and website content
- How to build a strong workplace culture
- Utilizing email to market your business or organization
The classes are $15 for members per class or $25 for prospective members per class.
Space is limited.
Contact Rebecca Collett if you're interested in taking any of these classes virtually.
Topics:
Traditional Media (September 28)
-In this class participants will learn how to best draft a press release; what are the basic, essential elements to include; and to whom the media release should be sent.
-The participants will leave with a custom template to use in the future for any media pitching they want to do along with a list of media contacts that are best suited to receive press releases.
-Participants will learn what makes a great pitch and how to speak on camera.
Social Media (October 12)
-Participants will leave with a month's worth of social media post ideas.
-Participants will leave understanding what makes good content and what they should avoid.
-The class will focus on Instagram and Facebook.
-The class will cover hashtags- what they are and how to decide on which ones to use.
Building Workplace Culture (October 26)
-This class will focus on building a strong workplace culture that engages employees and creates a vibrant community among coworkers.
-Participants will also learn about remote working and best practices and pitfalls to avoid for employers.
Websites, SEO, and content development (November 9)
-Participants will leave understanding simple ways to boost their SEO and use AdWords.
-The class will cover the basics of what both SEO and AdWords are and how anyone, at any level, can engage the technology.
Basics of videography from your phone (November 30)
-This class will dive into how to produce simple but impactful videos from a cell phone.
-The class will dissect popular video techniques and learn how to recreate them within minutes.
-Participants will need a smartphone and access to their social media accounts to take advantage of the class.
-Participants will also learn how to use video to better tell their stories and support their public relations efforts.
Email Marketing (December 7)
-Learn best practices for email marketing
-Understand how to create a drip campaign that engages your customers
Original source can be found here.
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